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May 13, 2021 · Glittering generalities are vague, emotional statements that appeal to audience values and beliefs. Learn how they are used in advertising, political campaigns, and how to recognize and resist them.
- Mary Gormandy White
- Staff Writer
In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
Learn what a glittering generality is and how it is used in advertising, politics, and rhetoric. Find out why vague words like freedom, security, and democracy can be misleading and manipulative.
Feb 14, 2024 · Glittering Generalities is a persuasive technique that uses vague, emotionally appealing words or phrases without evidence or reasoning. Learn how it works, its characteristics, examples, and limitations in this simplified psychology guide.
Feb 7, 2022 · A glittering generality is a vague, popular statement that is emotional and positive but isn't actionable or informative. Glittering generalities are extremely common in advertising and politics. As examples, consider the following slogans used in various US presidential campaigns.
Apr 24, 2024 · Glittering generalities is a propaganda technique that uses vague, positive language to evoke emotions without providing evidence. Learn the definition, strategies, ethical considerations, and real-world examples of glittering generalities.
a word or phrase that is used primarily to appeal to a person's emotions and values: They used glittering generalities like “freedom,” “civilization,” and “democracy” to boost support for the movement without talking about how to achieve those lofty goals.
