Search results
In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
May 13, 2021 · A glittering generality is a vague, "feel good" statement that people are predisposed to want to identify with because of how they see it linking to what they already believe, or want to believe. They are often used in advertising or political campaign slogans, sayings or catchphrases.
Feb 14, 2024 · Glittering Generalities: Definition: Glittering Generalities is a persuasive technique often used in advertising, politics, and propaganda. It involves the use of vague, emotionally appealing words or phrases that lack specific details or evidence.
Sep 8, 2019 · Richard Nordquist. Updated on September 08, 2019. A glittering generality is a vague word or phrase that's used to evoke positive feelings rather than to convey information. These terms are also known as glowing generalities, empty vessels, virtue words, or loaded words (or loaded phrases).
Feb 7, 2022 · A glittering generality is a vague, popular statement that is emotional and positive but isn't actionable or informative. Glittering generalities are extremely common in advertising and politics. As examples, consider the following slogans used in various US presidential campaigns.
Apr 24, 2024 · Definition: Glittering generalities involve the use of emotionally appealing words and phrases that lack specific meaning or substance. These terms are designed to evoke positive emotions and associations without providing any concrete evidence or details.
Aug 8, 2018 · Alert readers will recognize that glittering generalities are the mirror image of name-calling words. One technique encourages us to reject ideas or people without considering the evidence; the other hopes we will approve of ideas or people without considering the evidence.
