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Martha Rogers (born March 10, 1955) is an American author, customer strategist, and founding partner of Peppers & Rogers Group, a management consulting firm. Rogers is an adjunct professor at the Fuqua School of Business at Duke University and a co-director of the Duke Center for Customer Relationship Management.
In 1979 she became Professor Emeritus and was an active member of the nursing profession until her death on March 13, 1994. Rogers’ early nursing practice was in rural public health nursing in Michigan and in visiting nurse supervision, education, and practice in Connecticut. She then established the Visiting Nurse Service of Phoenix, Arizona.
Dec 11, 2015 · Rogers’ development of her science is discussed along with purpose and meaning of changes that she made over a period of years. Explication of her science and her characteristics highlight how she went beyond the frontier of science. A new theory derived from her science shows the significance of the unity of pandimensional awareness and ...
The 20th century in nursing has focused heavily on theory development. While theorizing about nursing—what it is, and what it is not— can be traced back to Nightingale, Martha E. Rogers' An Introduction to the Theoretical Basis of Nursing (1970) marked the advent of a new era in nursing science. With a view of nursing as a "learned ...
Mar 1, 1996 · The future of marketing's number one evangelist just wants everyone to get along. __ In 1990, Martha Rogers, a marketing professor at Bowling Green State University in Ohio, was becoming less and ...
Dec 27, 2023 · Brief Description. “Rogers’ work focuses on unitary, irreducible human beings and their environments. Rogers (personal communication, June 17, 1987) regarded her work as an abstract conceptual system that ‘is not of the same order as the other conceptual models, nor does it derive from the same world view. Rather, it derives from a ...
Martha Rogers trabalhou como professora na Divisão de Enfermagem da Universidade de Nova York. Durante esse tempo e nos anos posteriores, ela desenvolveu seus primeiros empregos em enfermagem de saúde pública. Ela obteve a nomeação de professor emérito, que manteve até sua morte.
