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1. googleblog.blogspot.com › 2011 › 01A year of the new DoubleClick Ad Exchange: improving large ...

   googleblog.blogspot.com › 2011 › 01

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   Jan 16, 2011 · The Exchange brings together ad networks, agency trading desks and demand side platforms on one side, and major online publishers on the other, to buy and sell display ad space in real time, allowing advertisers to reach the right ad to the right consumer at the right time and enabling publishers to connect with the advertisers most interested ...

2. www.google.com › intl › ALL_itLinee guida del programma DoubleClick Ad Exchange (AdX) per ...

   www.google.com › intl › ALL_it

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   Linee guida del programma DoubleClick Ad Exchange (AdX) per acquirenti di Google. Ultimo aggiornamento: 28 marzo 2022. Questo prodotto è regolato dai termini definiti nel Contratto di servizio ...

3. www.google.com › doubleclick › adxbuyerAuthorized Buyers Program Guidelines - Google

   www.google.com › doubleclick › adxbuyer

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   The Authorized Buyers program is a service for accessing multiple sources of online display advertising inventory. In the Authorized Buyers program, publishers and publisher networks are ...

4. www.thinkwithgoogle.com › intl › en-apacDoubleClick Digital Marketing platform - Think with Google

   www.thinkwithgoogle.com › intl › en-apac

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   DoubleClick Digital Marketing platform. DoubleClick Digital Marketing (DDM) is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM integrates world-class solutions to help buyers run holistic campaigns across multiple channels.

5. support.google.com › admanager › answerAd Exchange in Google Ad Manager - Google Ad Manager Help

   support.google.com › admanager › answer

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   The "Ad Exchange" permission is the primary control for whether a user can see Ad Exchange features in Google Ad Manager. The "Ad Exchange" permission displays all Ad Exchange interface features and settings in Google Ad Manager. For example, users can access the "Billing" section in Ad Manager to see Ad Exchange payments information, but will ...

6. doubleclick-publishers.googleblog.com › 2011 › 01A year of the new DoubleClick Ad Exchange: improving large ...

   doubleclick-publishers.googleblog.com › 2011 › 01

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   Jan 16, 2011 · According to a new white paper released today, when publishers make inventory available in the Ad Exchange, and the Exchange wins the auction, they generate, on average, 188% more revenue compared with upfront sales of non-guaranteed ad space to networks and other third-party buyers.

7. snigel.com › blog › google-adx-vs-google-adsenseGoogle AdX vs AdSense (2023) Which Is Best For Your Site?

   snigel.com › blog › google-adx-vs-google-adsense

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   Jul 26, 2023 · Google currently owns AdX. DoubleClick Ad Exchange was founded in 1995 and purchased by Google in 2008, when it was quickly rebranded as Google Ad Exchange (Google Ad Exchange or AdX for short). Microsoft and other companies raised concerns about the purchase as it was believed it would give Google too much control over online advertising.