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Jul 22, 2019 · Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image.,To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean ...
Jan 1, 2021 · Purchase intention reflects the consumer willingness to buy a product or service as a results of their evaluation process. Scholars agreed that country of origin play the important role to ...
The results indicate that product attitude has the strongest positively effect on purchase intention; meanwhile, the country of origin has indirectly relationship to the purchase intention via product features. Specifically, group conformity also has significant relationship with purchase intention.
T1 - The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives. AU - Diamantopoulos, Adamantios. AU - Schlegelmilch, Bodo B. AU - Palihawadana, Dayananda. PY - 2011. Y1 - 2011. U2 - 10.1108/02651331111167624. DO - 10.1108/02651331111167624. M3 - Journal article. SN ...
Apr 26, 2016 · National pride among the factors that influence consumers’ willingness to buy local versus global products New York, NY, April 26, 2016 – Nearly 75% of global respondents, on average, say a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/choice, price, function, and quality, according to...
Sep 13, 2011 · – Against the background of mounting criticism of the country‐of‐origin (COO) construct, the purpose of this paper is to empirically contrast two competing perspectives of the potential influence of country‐of origin image (COI) on purchase intentions., – Based on personal interviews with over 300 UK consumers, the paper investigates the relative impact of COI and brand image as ...
Jan 1, 2015 · A brand's country-of-origin can influence the brand's perceived positioning by reducing perceived risks, acting as a guarantee and enhancer for the positioning strategy. Thus it can influence consumers’ buying decision process and offer a significant competitive advantage. At the other end of the spectrum, country-of-origin associations can ...
