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Authentic Brands Group is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value ...
Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise.
Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.
Authentic Brands Group is a global brand development, marketing and entertainment platform. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences.
Brands Lifestyle Entertainment Studios Marketing Digital Impact Careers Newsroom Brand Portfolio Our global portfolio spans various industry sectors including media, entertainment, sport, luxe, fashion, beauty and wellness, home, active and outdoor.
3 days ago · Hanesbrands announced Wednesday that it will sell Champion to Authentic Brands Group in a deal worth up to $1.5 billion with performance incentives. Authentic owns brands such as Reebok, Forever ...
The innovative business model has allowed Authentic to scale rapidly into a multifaceted lifestyle, sports, entertainment and digital platform comprising some of the most iconic and world-renowned brands, such as Reebok, Shaquille O’Neal, David Beckham, Sports Illustrated, Brooks Brothers and more.
