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  1. Artificial intelligence has become a multiplying force for businesses. It empowers marketers to stay on top of fast-changing consumer needs and trends, and jump on new insights to build campaigns that drive proven ROI and performance. Explore the latest research and learn how leading marketers are putting Google’s AI-powered tools and ...

  2. Dec 14, 2020 · A look at competitors of Google and their position post the Google – DoubleClick acquisition deal: Yahoo bought Right Media, an online advertising exchange, for $680 million in response to the Google – DoubleClick merger. Eventually, it got acquired by Verizon (VZ) for $4.5 billion in 2017 except few assets such as a stake in Alibaba.

  3. Jun 27, 2018 · That’s why today we are introducing simpler brands and solutions for our advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and ...

  4. Sep 12, 2013 · The first part of the improvements was the replacement of the former DoubleClick for Advertisers interface with a new DoubleClick Campaign Manager, which Google called the biggest upgrade to the ...

  5. DoubleClick is a comprehensive platform that can be used to manage any digital marketing campaign. It is designed for creatives, web publishers, advertisers, and agencies. With its incredible features that allow effective management and creation of online ads, it can be a valuable tool for advertisers and be helpful in expanding their business.

  6. Apr 20, 2016 · DoubleClick for Advertisers introduced a new tool today for agencies and marketers, called “DoubleClick Verification,” that acts as a built-in ad verification solution and subsequently ...

  7. Sep 25, 2013 · After announcing a big change was coming in June, Google launched the DoubleClick Campaign Manager, the new version of DoubleClick for Advertisers (DFA), globally today. As DFA turns 15 this year, the new platform changes aim to adapt the platform for the most recent changes in digital advertising, namely social, mobile and programmatic.

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