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  1. Jul 5, 2023 · Here is how to do it in 6 steps: 1. Choose a topic – Type the topic you want to pitch to find the news articles or journalists writing about this topic. 2. Take a look at the list. You will get a list of relevant journalists with all the contact information you need and the articles they worked on.

  2. Feb 25, 2024 · Begin the body paragraph with these key details that give a background of your story. The date and location let the reader know the relevancy of your press release. Immediately follow this element with a hyphen and then the content of your intro paragraph. 06. Intro paragraph.

  3. Jul 20, 2020 · Step #8: Include your company’s boilerplate. The last step is to include your company’s boilerplate. According to a definition by Criminally Prolific, the company boilerplate is “a few paragraphs of text about the company that goes at the bottom of all its press releases”. Image Source: Google.

  4. Aug 21, 2023 · Here’s the template I recommend using for your press release: With that, here are the steps to writing an effective press release: Step #1: Do Something Newsworthy. Step #2: Develop Your Hook. Step #3: Write Your Press Release Headline. Step #4: Write Your Press Release Lead. Step #5: Write Your Body Copy.

  5. May 8, 2024 · So, be sure to include: A company logo: Place it at the top right corner. Your company name: Place it at the top left corner. A media contact person: List out their name, job title, phone number, and email address below the company name. Release date: The date you’re issuing the press release.

  6. Jan 3, 2023 · Introduce essential information. In the first sentence, state your company’s city and state, followed by the date. Then your opening paragraph should answer the questions, “who,” “what,” “when,” “where,” and “why” in a way that grabs the reporter’s interest. 5. Provide supporting information and context.

  7. Feb 28, 2022 · 4. Location. One of the first things that stand out in a press release is the location, and the date noted at the beginning of the lede. This is how it should look: New York, April 6, 2021 — Simply copy and paste the above template and switch the information to yours. 5.

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