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  1. 11 hours ago · Some factors to consider when choosing the best email marketing software are ease of use, customizations and templates, customer support, pricing, etc. Email marketing costs normally less than other forms of marketing or advertisements. MailChimp, Brevo, ActiveCampaign, and Omnisend are some of the best email marketing software in 2024.

  2. 11 hours ago · Key Metrics To Track. To measure the success of marketing emails, focus on these metrics: Open Rate – The percentage of recipients who open your email. Click-Through Rate (CTR) – The percentage of readers who click on a link within the email. Conversion Rate – The percentage of recipients who complete a desired action.

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