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15 hours ago · Standards need to be job-specific. While some elements of customer service transcend employee roles, such as politeness, it is smart to tailor customer service standards to roles. Service standards for bartenders, bussers, and hosts vary because of their specific interactions with guests and how they support other staff in carrying out their roles.
15 hours ago · Primary uses are to create brand awareness, engage customers by conversation (e.g., customers provide feedback on the firm) and providing access to customer service. Social media's peer-to-peer communication shifts power from the organization to consumers, since consumer content is widely visible and not controlled by the company.
