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  1. A persona is the image or personality that a person presents in public or in a specific setting—as opposed to their true self. The word is especially used in the phrase public persona , referring to the personality that a person presents in public and that they are known for by most people.

  2. Definitions of persona. noun. (Jungian psychology) a personal facade that one presents to the world. synonyms: image. see more. noun. an actor's portrayal of someone in a play, film, etc... synonyms: character, part, role, theatrical role. see more.

  3. Dec 21, 2022 · Simply put, a persona is a detailed, semi-fictional representation of your target customer that is informed by qualitative and quantitative data about existing customers and market research. Every business has a target audience, which is further divided into different customer segments.

  4. en.m.wikipedia.org › wiki › PersonaPersona - Wikipedia

    A persona (plural personae or personas) is a strategic mask of identity in public, the public image of one's personality, the social role that one adopts, or simply a fictional character. It is also considered "an intermediary between the individual and the institution."

  5. www.figma.com › resource-library › how-to-create-a-personaHow to Create a Persona? | Figma

    What is a user persona? Build a persona in 5 steps Step 1: Research your users. Step 2: Identify audience segments. Step 3: Gather background on your personas. Step 4: Start filling in a persona template. Step 5: Write a brief bio for your personas. 3 pro tips for interviewing Make your next persona with FigJam

  6. persona, in psychology, the personality that an individual projects to others, as differentiated from the authentic self. The term, coined by Swiss psychiatrist Carl Jung, is derived from the Latin persona, referring to the masks worn by Etruscan mimes.

  7. noun. /pəˈsəʊnə/ /pərˈsəʊnə/ (plural personae. /pəˈsəʊnaɪ/ /pərˈsəʊni/ , personas) (formal) the aspects of a person’s character that they show to other people, especially when their real character is different. His public persona is quite different from the family man described in the book.

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