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Frank Price (born May 17, 1930) is an American retired television writer and film studio executive. He held a number of executive positions including head of Universal TV; president, and later chairman and CEO, of Columbia Pictures; and president of Universal Pictures. In the 1960s, he is credited with helping to develop the "made-for-TV movie" and the 90-minute miniseries television formats, including The Virginian (1962–1970). Wikipedia