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Siegel at the 2010 TED Talks in Long Beach, California. Alan Siegel (born August 26, 1938) is the CEO of Siegelvision, a brand identity consultancy. He is the founder and chairman emeritus of the global brand strategy firm Siegel+Gale.
Oct 22, 2021 · Alan Siegel was a branding pioneer who designed the NBA logo in 1969, inspired by a photo of Jerry West. He shares his story, sports background and reaction to the logo's popularity and controversy.
In 2011, Alan created Siegelvision, a new company focused on solving tough branding and communications problems for purpose-driven organizations. He’s an author, a noted TED TALK presenter, and an avid photography collector.
- 9 East 40th Street Midtown, NY, 10016 United States
- info@siegelvision.com
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Jun 7, 2017 · Alan Siegel, the brand identity consultant who created the NBA logo in 1969, reveals how he used a photo of Jerry West as the basis for the silhouette. He also shares his interactions with the Hall of Famer, who is uncomfortable with being the symbol of the league.
- Aaron Dodson
Jul 20, 2018 · July 20, 2018. There’s no slowing down for Alan Siegel, 79, the founder and chief executive of Siegelvision, a brand consultancy that has worked on campaigns for Mastercard, the mayor’s office,...
We are an award-winning brand identity and communications consultancy founded by Alan Siegel. A high powered group of passionate, decisive strategists, storytellers, and clear thinkers focused on developing bold, dynamic brands across companies and industries– with a distinctive personality, and voice to rise above the noise.
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Aug 8, 2018 · Alan Siegel, Founder and CEO, Siegelvision. Over the past five decades, Alan Siegel has become one of the best-known figures in the branding business. A pioneer in brand identity and the creator of the concept of "brand voice", he has devoted his entire career to helping organisations achieve greater recognition and relevance.
