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  1. Rudolf "Rudi" Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi party, businessman and founder of sportswear company Puma. He was the older brother of Adidas founder, Adolf "Adi" Dassler.

  2. The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century.

  3. Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, member of the Nazi party, and businessman who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma.

  4. Rudolf Dassler was a German businessman, best known as the founder of the sportswear company ‘Puma.’. Check out this biography to know about his childhood, family, personal life, career, and achievements.

  5. about.puma.com › en › this-is-pumaHistory | PUMA®

    The first step in a long history driven by speed and performance is marked by brothers Rudolf and Adolf Dassler who founded the company “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) in their hometown Herzogenaurach, Germany. In doing so, the world capital of sport shoes is born.

  6. Jan 9, 2021 · German brothers Adolf Dassler (left) and Rudolf Dassler (right). They built the Dassler shoe company before World War II but a bitter family split in 1948 led Adolf to create Adidas and Rudolf to launch Puma.

  7. Dec 6, 2021 · Adolf and Rudolf Dassler made shoes that were worn by Jesse Owens in 1936. Then they split, and founded Adidas and Puma, respectively.

  8. Mar 31, 2020 · Discover the story of two German brothers, Rudolf and Adolf "Adi" Dassler, whose Nazi-era sneaker company gave way to Adidas and Puma.

  9. Feb 13, 2024 · A history of Puma, from its foundations in the Dassler brother rivalry more than 76 years ago to its connection with Rihanna and ASAP Rocky today.

  10. Adi’s brother Rudolf, who was two years older, initially forged his own way and trained to become a policeman. Shortly after completing his training, on 1 July 1923, Adi brought him into his young business.

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