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The Macintosh Way is the first book that Guy wrote. At the time, he had just left his position at Apple, so this book offers an insider’s perspective of the Macintosh Division. The gist of The Macintosh Way is that to change the world, you need to do the right things the right way.
The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh .
- Guy Kawasaki
- 1990
Apr 25, 2021 · Topics. Guy Kawasaki, Apple. Collection. folkscanomy_computer_inbox; folkscanomy_computer; folkscanomy; additional_collections. Guy Kawasaki Guerrilla Management. Addeddate. 2021-04-25 20:38:23. Identifier. the-macintosh-way.
Jan 1, 1989 · The Macintosh Way. Briefly looks at the development of the Macintosh computer, explains how the Apple Computer company is managed, and discusses the computer software industry. Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more.
- (13)
- 1990
- Guy Kawasaki
- Guy Kawasaki
Sep 1, 1989 · Read 20 reviews from the world’s largest community for readers. Examines the development of the Macintosh computer, explains how the Apple Computer company…
- (360)
- Paperback
Books. The Macintosh Way. Guy Kawasaki. HarperPerennial, 1990 - Business & Economics - 209 pages. The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis...
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The Macintosh Way: Author: Guy Kawasaki: Edition: 2, illustrated: Publisher: Scott, Foresman, 1990: ISBN: 0673461750, 9780673461759: Length: 209 pages: Subjects