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  1. A charismatic, diligent, and initiative business coordinator with contagious motivation, excellent interpersonal skills, and a strong work ethic. Highly skilled in project management and in directing professional and technological teams. Experienced also as an aqua sport personal trainer, transforming people’s lives and building their confidence | Learn more about Noa Lifshitz's work ...

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  2. View Noa Lifshitz’s full profile. Passionate and skilled python developer with experience as an Information Systems Analyst & Computer Vision Algorithm Engineer. I'm a Data Science & Engineering graduate who also skilled in identifying customer needs, crafting technical requirements, and leading projects to successful outcomes.

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    • Defence Industry
    • Israel
    • Overview
    • A kibbutz peace activist
    • Pushing for an alternative response

    TEL AVIV — Amid a tumult of grief and calls for vengeance, one victim has offered a remarkable — and controversial — gesture of peace toward the captors and killers who tore through her community.

    Yocheved Lifshitz, 85, one of the Israeli hostages abducted by Hamas, was being released late Monday when, according to video released by the militant group, she turned to one of the armed, balaclava-clad militants shook the person’s hand and uttered one word: “shalom” — a Hebrew salutation meaning “peace.”

    “I went through hell,” Lifshitz said at a hospital in Tel Aviv early Tuesday.

    Her captors beat her in the ribs with sticks, she said, making it difficult to breathe. She was visibly exhausted and physically worn. But she told reporters that she offered the handshake because the Hamas militants “were gentle with us” while she was imprisoned in the “spiderweb” of tunnels under the Gaza Strip.

    Follow live coverage from NBC News here.

    Lifshitz said the fighters, whose group is banned as a terrorist organization in the U.S., were “very kind” and “took care of all of our needs” — from making sure they were well-fed to cleaning their toilets and looking after their “female hygiene.”

    Even amid this talk of restraint, Lifshitz’s comments make her an outlier and perhaps more representative of the kibbutzim near Gaza, many of whose residents were progressive peace activists like her and more sympathetic to the Palestinian cause than many other Israelis.

    “Many are center-left, many are activists, many have relations with Palestinians based on equality,” said Louis Fishman, an associate professor of history at Brooklyn College and the author of “Jews and Palestinians in the Late Ottoman Era 1908-1914, Claiming the Homeland.”

    If her views are unsurprising for a kibbutz peace activist, then so is Hamas’ good treatment of its captives, its main bargaining chip, he said.

    “Of course, that’s the priority of Hamas to take care of them to use in a prisoner exchange or something else,” Fishman said. “Yes, they were treated humanely, but the thing we need to emphasize first is the tragedy of her experience, the trauma she went through.”

    Even before the psychological body blow the surprise Hamas attack dealt to their nation, only 15% of Israeli Jews supported the idea of negotiating with Hamas, according to polling released only last month by the Mitivim think tank. The most popular opinion, 30%, was the status quo: military “deterrence” in exchange for “calm.”

    “Two decades ago, when there was hope for peace, there was a lot of cross-border engagement,” said Nimrod Goren, Mitivim’s president and founder. “That is gone.”

    Likewise in Israel, some of the people who lost most in Hamas’ attack are calling for a different approach.

    Jonaton Zeigen, the son of Vivian Silver, another peace activist also kidnapped in the attack, has been outspoken in disavowing the relentless Israeli bombardment of Gaza, which it says is targeting Hamas but has killed thousands of civilians, many of them children.

    “I also want to yell and scream and kill, and that’s the easy, natural sentiment of humans,” he said in an interview. “But it’s not the right thing to do.” He added that in Gaza “we need to stop the violence now. Vengeance is not a strategy. We need to negotiate; we need to get the captives out.”

    Magen Inon, whose parents, Bilha and Yakov Inon, were killed by Hamas, has voiced a similar sentiment.

    “People from both sides of the border have good reasons to hate one another,” he wrote last week. “But this cannot be the only option. My family does not seek revenge.”

    Likewise, Yaakov Argamani, whose daughter, Noa Argamani, was recorded being abducted on the back of a motorcycle, said he does “not blame anyone.”

  3. Experience: Noa'sMark · Education: האוניברסיטה הפתוחה · Location: Israel · 500+ connections on LinkedIn. View Noa Lifshitz’s profile on LinkedIn, a professional community of 1 billion members.

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  5. #Customer Experience #Productivity #Entrepreneurship Noa advises tech-driven companies from around the world on everything content and communications. From fundraising to marketing to attracting job candidates - she works with startups to uncover their unique value for each target audience then tailor their messages around it. Her goal is to help you make better decisions, think on your feet ...

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