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en.wikipedia.org › wiki › Reuben_and_Rose_MattusReuben and Rose Mattus - Wikipedia

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Reuben and Rose Mattus were Polish-Jewish entrepreneurs who founded the Häagen-Dazs ice cream business in the United States.
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jewishunpacked.com › reuben-and-rose-mattus-theThe surprising Jewish history behind Häagen-Dazs - Unpacked

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Aug 9, 2023 · Learn how Reuben and Rose Mattus, Jewish immigrants from Poland, created Häagen-Dazs, the first premium ice cream brand in the U.S. Discover their innovative recipe, marketing strategy, and the challenges they faced in the ice cream industry.
en.wikipedia.org › wiki › Häagen-DazsHäagen-Dazs - Wikipedia

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Häagen-Dazs (US: / ˈ h ɑː ɡ ə n d æ s / HAH-gən-dass, UK: / ˌ h ɑː ɡ ə n ˈ d ɑː z / HAH-gən-DAHZ) is an American ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1960.
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Who are Reuben & Rose Mattus?
Mattus' Lowfat Ice Cream was named one of the "Ten Best Products of 1993" by Time Magazine. The Mattuses lived in Cresskill, New Jersey. They had two daughters, Doris Hurley and Natalie Salmore, and five grandchildren. In 1982, Reuben and Rose Mattus received the Golden Plate Award of the American Academy of Achievement.

Reuben and Rose Mattus - Wikipedia

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Who was Rose Mattus?
Rose Mattus, who with her husband, Reuben, turned a family-owned ice cream business in the Bronx into a national brand with the invented name Häagen-Dazs, died Tuesday in Westwood, N.J. She was 90 and lived in Cresskill, N.J. The death was confirmed by Brian McNamara of Gutterman & Musicant Funeral Directors in Hackensack, N.J.

Rose Mattus, 90, Co-Creator of Häagen-Dazs Ice Cream, Dies

www.nytimes.com/2006/12/01/obituaries/01mattus.html
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How did Rose Vesel and Reuben Mattus achieve the American Dream?
Rose Vesel and Reuben Mattus, creators of the super-premium ice cream brand Häagen-Dazs, managed to achieve the elusive American Dream by banking on butterfat. As Jewish immigrants from Europe, both Rose and Reuben grew up familiar with struggle and hard work. Rose was born Riva Rochel Vesel in 1916 to Polish parents.

Banking on Butterfat - The True Story Behind Häagen Dazs - Tori Avey

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Who was Reuben Mattus?
Reuben Mattus (December 25, 1912 – January 27, 1994) was born in Poland of Jewish parents. He arrived at the Port of New York on the SS Vestris with his widowed mother Lea on March 5, 1921, several months before Rose Vesel.

Reuben and Rose Mattus - Wikipedia

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Where did Reuben and Rose Mattus live?
The Mattuses lived in Cresskill, New Jersey. They had two daughters, Doris Hurley and Natalie Salmore, and five grandchildren. In 1982, Reuben and Rose Mattus received the Golden Plate Award of the American Academy of Achievement. Rose Mattus sat on the board of the Zionist Organization of America.

Reuben and Rose Mattus - Wikipedia

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Who is Reuben Mattes?
Reuben Mattes (his name’s original spelling) was born in Grodno, Belarus in 1912 or 1913. His parents were the proud owners of a successful gourmet shop until the business was negatively impacted by the onset of World War I. In hopes of creating a new life for his family, Reuben’s father left for America to explore the possibility of moving there.

Banking on Butterfat - The True Story Behind Häagen Dazs - Tori Avey

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www.nytimes.com › 2006/12/01 › obituariesRose Mattus, 90, Co-Creator of Häagen-Dazs Ice Cream, Dies

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Dec 1, 2006 · Rose Mattus, who with her husband, Reuben, turned a family-owned ice cream business in the Bronx into a national brand with the invented name Häagen-Dazs, died Tuesday in Westwood, N.J.
www.rd.com › article › haagen-dazs-ice-cream-secretThe Secret Behind the Häagen-Dazs Name | Reader's Digest

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Sep 8, 2017 · The husband-and-wife ice cream entrepreneurs Reuben and Rose Mattus knew as much when they decided to start their own confection company in the Bronx in 1959.
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toriavey.com › banking-on-butterfat-the-history-ofBanking on Butterfat - The True Story Behind Häagen Dazs

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Jul 26, 2013 · Rose Vesel and Reuben Mattus, creators of the super-premium ice cream brand Häagen-Dazs, managed to achieve the elusive American Dream by banking on butterfat. As Jewish immigrants from Europe, both Rose and Reuben grew up familiar with struggle and hard work.
www.generalmills.com › news › storiesRaising a scoop to Rose Mattus, the unsung co-founder of ...

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Mar 7, 2023 · Rose Mattus was a pioneering female entrepreneur who ran the marketing and business of Häagen-Dazs with her husband Reuben. To celebrate her legacy, the brand launched The Rose Project, a global initiative to support women who don't hold back, and a limited-edition vanilla ice cream.