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John Hegeman. John Hegeman is VP and Head of Monetization at Meta. He originally joined the company in 2007 and worked on ads for seven years leading ads delivery. In 2016 he moved over to the Facebook app and spent five years leading Feed and other parts of the core product experience including Stories, notifications and integrity.
- Head of Monetization
John Hegeman works at Meta (formerly Facebook) as a product manager and has a patent on sponsored stories. He graduated from Stanford University with honors and distinction and likes to travel and share his experiences on LinkedIn.
- 500+
- Meta
- 4.9K
- Menlo Park, California, United States
May 22, 2018 · John Hegeman is the head of News Feed, the core product that connects people with their friends and family and the world around them. He shares his background, priorities, and insights on how to design and improve News Feed in this interview.
Jul 28, 2021 · John Hegeman most recently served as President of Orion Pictures when it was relaunched by MGM as a stand-alone U.S. theatrical marketing and distribution company, where he released last summer's ...
'Center on people': Meta's John Hegeman on the rise of generative AI tools. Meta's monetization lead explains to Campaign how the platform is automating creative processes to produce a range of images or videos to enhance campaign efficiency and cost-effectiveness for advertisers.
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John Hegeman is VP/Head:Monetization at Meta Platforms Inc. See John Hegeman's compensation, career history, education, & memberships.
Apr 2, 2024 · Campaign speaks to John Hegeman, vice president of monetisation at Meta while he was in Singapore to find out how the platform integrates generative AI into its tools for advertisers. Elaborate on how Meta's AI-driven tools, particularly the Advantage+ Shopping Campaigns and Advantage+ Creative, are evolving to meet the dynamic needs of ...
