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Learn about Peter Frankfurt, a creative director at Imaginary Forces and a co-founder of the design agency. See his projects, awards, and articles on main title sequences and marketing campaigns for films and TV shows.
- 1996 – Se7en
- 1997 – Dead Man on Campus
- 1998 – Blade
- 1999 – Baltimore Ravens Screens
- 2000 – Charlie’s Angels
- 2001 – Minority Report
- 2002 – World Trade Center Design Contest
- 2003 – MoMA Screens
- 2004 – Wynn Vegas
- 2005 – Lexus Hologram
“Se7en launched Imaginary Forces. It was a project that brought main title sequences back into the cultural foreground.” – Peter Frankfurt
“One of my favorite title projects was an MTV comedy called Dead Man on Campus. How to combine the ideas of suicide, college, and comedy for this feature from MTV films? Why, with an S.A.T. – Suicide Aptitude Test – of course.” – Karin Fong
“Blade was a movie that I had been developing for a few years and was greenlit the same week Imaginary Forces was founded. I had to do two things I’d never done before: I’d never produced a big, effects-laden action movie, nor had I run my own company. That was quite a challenge obviously, but having Chip and Kyle as partners made it possible.” – P...
“At the end of our Sphere main title presentation film director Barry Levinson asked if we liked NFL football. We thought it was a trick question. It wasn’t. He introduced us to the owners of the Baltimore Ravens and IF created the screen experience for their brand new stadium. Two years later the Ravens won the Super Bowl.” – Chip Houghton
“We can’t resist a juicy reboot, especially one with such iconic qualities. And fantastic split screens. McG’s Charlie’s Angels was emblematic of the time. Pop music, pop graphics, cheeky humor, modern martial arts and … Cameron, Lucy, Drew. More was more. Those all important silhouettes combine into a triptych that carries on and builds upon the o...
“We used the interface design that had been developed by John Underkoffler, who had done gestural interface design as his thesis at MIT Media Lab. We worked closely with John and the production designer, Alex McDowell, who had developed an “Almanac of the Future” for Spielberg to determine how technology might behave in a not quite dystopian future...
“Chip and I are both from New York, so when 9/11 happened, it was a personal kick in the gut for both of us. Imaginary Forces was invited, by Greg Lynn, an architect compadre we had worked with on previous projects, to join in a pop up company, United Architects to answer a worldwide call for entries to redesign Ground Zero. IF, along with 5 other ...
“MoMA had gone through one of it’s periodic enlargements and was reopening again. They wanted to have a paperless experience – a very dynamic reception / welcome screen to show current exhibitions, wayfinding and upcoming events. Everything a visitor might need. Our solution still makes me smile.” – Peter Frankfurt
“A lake with over 4000 bulbs. A screen that’s a waterfall. Large scale puppets that rise above the screen, portraying everything from bullfighter silks to dancing tribal masks. And if that wasn’t all, a 26 foot mask that rises from the lake, constructed to be projected upon. Along with director Kenny Ortega, lighting designer Patrick Woodroffe, pro...
“We created an experience in Times Square where people could look into what seemed to be a car showroom of the future to see a car doing impossible things. We created a holographic installation with graphic interventions where spectators were able to interact, rotate and change the hologram’s color. It was so successful and created such a scene, th...
Peter Frankfurt is a multidisciplinary designer, filmmaker, and producer who co-founded Imaginary Forces in 1996. He has worked on projects for BMW, Spielberg, Marvel, and MoMA, among others.
Feb 9, 2021 · 09/02/2021. Share. The co-founder and ECD at Imaginary Forces opens up on the work that has got him to where he is today. Peter is executive creative director and co-founder of Imaginary Forces. A creative storyteller with a passion for visual language, he helps make some really cool shit.
Peter Frankfurt is a co-founder and creative leader of Imaginary Forces, a design studio that creates visual stories for film, TV, and brands. He has a passion for visual language and helps make some really cool shit.
Apr 20, 2023 · By Peter Frankfurt & Chip Houghton | Founders of Imaginary Forces. Editor’s Note: In this series, we’ll hear from the founders of creative studios recounting their tales of how it all began.
executive creative director: peter frankfurt. head of production: melody alexander. producers: ryan burcham, steve garfinkel. 3d animation: philipp pavlov, danil krivoruchko, brandon lester. 2d animation: nicole dileo. design: nicole dileo, brandon savoy, james gardner, ronnie koff. compositor: martin karlsson, joe taylor. editor: zach kilroy.
