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David Mackenzie Ogilvy CBE ( / ˈoʊɡəlviː /; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
David Ogilvy (born June 23, 1911, West Horsley, Surrey, England—died July 21, 1999, near Bonnes, France) was a British advertising executive known for his emphasis on creative copy and campaign themes, and the founder of the agency of Ogilvy & Mather.
- The Editors of Encyclopaedia Britannica
May 22, 2024 · Ogilvy is a creative network that offers advertising, PR, consulting, health, and relationship design services to brands across 90 countries. Learn about its history, capabilities, culture, awards, and careers.
Sep 21, 2023 · A collection of quotes from the founder of Ogilvy, a leading advertising agency, on various topics such as creativity, management, and marketing. The quotes are curated from his books and reports to celebrate the agency's 75th anniversary.
David MacKenzie Ogilvy (June 23, 1911 – July 21, 1999), was a notable advertising executive, whose work was known for its creativity; he became known as the "Father of Advertising." He also introduced the concept of brand image to advertising.
Oct 30, 2023 · Learn about the life and achievements of David Ogilvy, the legendary advertising executive who founded Ogilvy & Mather and wrote influential books on advertising. Discover his pioneering strategies, creative campaigns, research-based approach, and branding expertise.
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Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is part of the WPP Group global agency ...
