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This logo was also spotted on overseas syndie prints of The Archie Comedy Hour. Current prints of Nichols on the Warner Archive do not feature this logo, but an in-credit mention for Warner Bros. Television is instead used. Scare Factor: None. This is actually neat to see. 4th Logo (February-September 1972)
There is also a widescreen version of this logo, seen on DVD and high-definition prints of some shows and TV movies. There is a superimposed variant of this logo that appeared on season 3 episodes of Alice. There is a black and white inverted version of the logo with a black abstract "W" on a white square field.
- Background
- 1st Logo (September 20, 1955-July 1967)
- 2nd Logo (September 1967-March 1970)
- 3rd Logo (September 1970-February 1972)
- 4th Logo (February-September 1972)
- 5th Logo (September 1972-September 1984)
- 6th Logo (September 21, 1984-May 9, 1997)
- 7th Logo (September 2, 1993-April 27, 1999)
- 8th Logo (September 1, 1994-February 11, 2001)
Warner Bros. Television is the television division of Warner Bros. Pictures, founded on March 21, 1955 by studio vice president Jack L. Warner and headed by TV producer and actor William T. Orr (credited as "Wm. T. Orr"). The studio made its small screen debut with Warner Bros. Presents on September 20, 1955. Around circa 1960, WBTV formed Warner Bros. Television Distribution. Then, in 1989, WBTVD formed the current syndication arm of WBTV, Warner Bros. Domestic Television Distribution, after acquiring Lorimar-Telepictures.
Currently, it is a division of Warner Bros. Entertainment Inc., a subsidiary of WarnerMedia (now Warner Bros. Discovery). In 2020, WarnerMedia rebranded Warner Bros. Television as "Warner Bros. Television Studios" as part of a restructure of its TV studios. Despite the name change, the company is still designated as "Warner Bros. Television" for on-screen and other materials.
Nicknames: "Decorative WB Shield", "Warner Bros. Shield", "'40s/'50s Shield"
Visuals: On a marble or studio backlot background, we see the shield from the 1948 Warner Bros. Pictures logo, but without the banner (much akin to the 1972 movie logo). There is also no company name, except in some cases.
Variants:
•An opening variant exists where the shield zooms in (a la the 1934 Warner Bros. Pictures logo). "Presents" in script may or may not appear on the shield.
•There are also different versions of the logo with text over the shield, such as "FILMED AT WARNER BROS. STUDIOS IN BURBANK, CALIFORNIA".
•Some shows had the logo on a grainy background, a la DuMont Television Network.
Nicknames: "Blue/TV WB-7", "Warner Bros. Shield II", "'60s Shield"
Visuals: We see a still shot of the 1967 Warner Bros. Pictures logo, but the background is blue, the logo is yellow and the word "Presents" underneath is absent.
Variant: On The Bugs Bunny/Road Runner Hour, the logo without the company name is shown on a red background. The shield opens to reveal Bugs Bunny saying "This has been a Warner Bros.-Seven Arts...", before being interrupted by the Road Runner, who zips past the scene and does his trademark "Beep-Beep". Bugs Bunny then chuckles and continues by saying "Like the bird says, this has been a Warner Bros.-Seven Arts television presentation" as the logo zooms in. Then, the shield closes.
Technique: A hand-drawn graphic.
Audio: None or the closing theme of the show.
Audio Variant: On The Bugs Bunny Show, Bugs Bunny has a French voice-over.
Nicknames: "The Television Kinney Shield", "Warner Bros. Shield III", "Early '70s Shield", "Kinney Shield", "Kinney Services Shield"
Visuals: Same as the 1970 Warner Bros. Pictures logo, but with the words "WARNER BROS. TELEVISION" added underneath the shield.
Bylines: Below the logo, one of these two bylines appear on the banner.
•September 1970-February 1972: "A KINNEY COMPANY" (in the Eurostile Bold font.)
•Opening variant, September 1970-February 1972: "A KINNEY SERVICES COMPANY" (also in the Eurostile Bold font.)
Variants:
Nicknames: "Television WCI Shield", "Decorative WB Shield II", "Warner Bros. Shield IV", "'70s Shield", "Warner Communications Shield"
Visuals: Same as the 1972 Warner Bros. Pictures logo, except that a banner reading "TELEVISION" is now added on the shield.
Byline: Referred to as "A WARNER COMMUNICATIONS COMPANY" in the Franklin Gothic Bold font.
Variant: A superimposed version exists on The Picasso Summer.
Technique: A hand-drawn graphic.
Audio: None or the closing theme of the show.
Nicknames: "Abstract W", "\\'", "Warner Bros. W", "The Big W", "Television Worms", "Warner Communications W"
Visuals: We see a still shot of the 1973 Warner Bros. Pictures logo, but with the words "WARNER BROS TELEVISION" added above. Also, the "Big W" symbol is a bit smaller.
Byline: Referred to as "A WARNER COMMUNICATIONS COMPANY" in the Warner Communications font.
Variants:
•The syndication variant had the words "DISTRIBUTED BY" tacked on top of the "WARNER BROS TELEVISION" text. However, starting in 1974, the text above the "Big W" symbol now reads "WARNER BROS TELEVISION DISTRIBUTION".
•The text and byline appeared in shadow mode starting in 1977. Despite that, the distribution variant would remain shadowless.
Nicknames: "Television WB Shield", "Shield of Staleness", "The Shield Returns", "Television Shield in the Sky", "Warner Bros. Shield V", "'80s Shield", "Warner Communications Shield II", "Time Warner Shield", "Time Warner Entertainment Shield"
Visuals: Same as the 1984 Warner Bros. Pictures logo, but the words "WARNER BROS. TELEVISION " are now added above the shield.
Bylines: Below the logo, one of these three bylines appear.
•September 21, 1984-1990: "A WARNER COMMUNICATIONS COMPANY" (in the Warner Bros. 1984 font.)
•1990-1996: "A TIME WARNER COMPANY" (also in the Warner Bros. 1984 font.)
•1992-May 9, 1997: "A TIME WARNER ENTERTAINMENT COMPANY" (in the Warner Bros. 1984 font as well.)
Nicknames: "Warner Bros. Shield VI", "'90s Shield", "Time Warner Entertainment Shield II'
Visuals: On a black/dark blue gradient background, the WB shield is in white and the copyright stamp appearing underneath, as well as the banner reading "WARNER BROS.".
Byline: Referred to as "A TIME WARNER ENTERTAINMENT COMPANY" in the Warner Bros. 1984 font.
Variant: On the first episode of The John Larroquette Show, the logo is superimposed on a sunset sky background, while the rest of the first season has the logo superimposed on a live-action clip from the show.
Technique: A digital graphic.
Audio: The ending theme of the show.
Nicknames: "Television WB Shield II", "Shield of Staleness II", "Television Shield in the Sky II", "Warner Bros. Shield VII", "'80s Shield III", "Time Warner Entertainment Shield III"
Visuals: Almost the same as the previous logo, but the background the words "WARNER BROS. TELEVISION" are removed, the shield is given a more "shiny" appearance and the banner now reads "WARNER BROS. TELEVISION".
Byline: Referred to as "A TIME WARNER ENTERTAINMENT COMPANY" in the Times New Roman Bold font, but in the alternate variant, it's in the Warner Bros. 1984 font.
Variants:
•Two different sky backgrounds were used during this logo's run: one with more detailed clouds and the other with less detailed clouds.
•On most first-run and some non-WB syndicated shows, the banner reads "WARNER BROS.".
- 3 min
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