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  1. Charles Myers Lippincott Jr. (October 28, 1939 – May 19, 2020) was an author and marketer, best known for promoting and licensing the first part of the Star Wars trilogy. Lippincott joined Lucasfilm in 1975 as Vice President of Advertising, Publicity, Promotion & Merchandising.

  2. May 20, 2020 · Charles Lippincott, the veteran film publicist who masterminded the campaign for George Lucas' first 'Star Wars' movie, died Tuesday night after being hospitalized last week following...

  3. Jun 3, 2020 · Mr. Lippincott — whom Mr. Lucas called “one of the founding pillars of the ‘Star Wars’ films and phenomenon” in a tribute on the official “Star Wars” website — died on May 19 in Vermont after...

  4. May 21, 2020 · Veteran film publicist Charles Lippincott, best known for handling the marketing campaign for George Lucas ‘ “ Star Wars: A New Hope ,” died Tuesday after being hospitalized in Vermont last...

  5. May 22, 2020 · The name Charles Lippincott isn't as famous as George Lucas, but without the late marketing guru's legendary efforts to build excitement and underground momentum among audiences months before it opened, the success of "Star Wars" might have looked much different.

  6. Mr. Lippincott, who died May 19 at age 80, spearheaded a whole universe of “Star Wars” action figures, comic books, lunchboxes, watches, belt buckles and toy lightsabers.

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  8. May 20, 2020 · Charley Lippincott, who George Lucas hired in late 1975 to join the first Star Wars production as Vice President of Advertising, Publicity, Promotion & Merchandising, has sadly passed away. “Charley was one of the founding pillars of the Star Wars films and phenomenon,” says George Lucas.

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