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Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans.
We've been innovating to meet people's needs since 1853. We invented the first blue jean, and we reinvented khaki pants. Our brands are among the most celebrated names in apparel.
In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything.
The official Levi's® US website has the best selection of Levi's® jeans, jackets, and clothing for men, women, and kids. Shop the entire collection today.
Apr 2, 2014 · Levi Strauss started an enduring fashion empire, which he launched by making one of the world's most durable and popular clothing items — the blue jeans.
Claude Lévi-Strauss (/ k l ɔː d ˈ l eɪ v i ˈ s t r aʊ s / klawd LAY-vee STROWSS, French: [klod levi stʁos]; 28 November 1908 – 30 October 2009) was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology.
Levi Strauss & Co. ( / ˈliːvaɪ ˈstraʊs / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's ( / ˈliːvaɪz / LEE-vyze) brand of denim jeans.
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