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1. en.wikipedia.org › wiki › Sonny_VaccaroSonny Vaccaro - Wikipedia

   en.wikipedia.org › wiki › Sonny_Vaccaro

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   John Paul Vincent " Sonny " Vaccaro (born September 23, 1939) is an American former sports marketing executive. He lives in Santa Monica, California . Career. Vaccaro is best known for his tenure with Nike, Inc., where he signed Michael Jordan to his first sneaker deal. Vaccaro left Nike for Adidas, then Reebok. [1] .

2. people.com › sports › all-about-sonny-vaccaroAll About Sonny Vaccaro, the Former Sports Exec Who Signed ...

   people.com › sports › all-about-sonny-vaccaro

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   Apr 4, 2023 · Vaccaro, a sports executive who previously worked at Nike, Adidas and Reebok, was one of the men responsible for signing Michael Jordan to Nike and Kobe Bryant to Adidas. Now, the story of his...

3. www.sportingnews.com › us › nbaWho is Sonny Vaccaro? Background on the man who signed ...

   www.sportingnews.com › us › nba

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   Apr 5, 2023 · Who is Sonny Vaccaro? Vaccaro is a sports marketing executive who worked with Nike, Adidas, and Reebok in their basketball divisions, helping the brands secure the services of signature...

4. www.biography.com › business-leaders › a43444775Here’s What Sonny Vaccaro Has Done After Nike’s Air Jordan Deal

   www.biography.com › business-leaders › a43444775

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   Apr 5, 2023 · What Sonny Vaccaro Has Done Since Signing Michael Jordan to Nike. Matt Damon plays Sonny Vaccaro in Air, but the movie only scratches the surface of the sports marketing executive’s impact....

5. www.vanityfair.com › hollywood › 2023Air: The Real Sonny Vaccaro on Matt Damon, Michael Jordan ...

   www.vanityfair.com › hollywood › 2023

   Apr 7, 2023 · Basketball marketing legend Sonny Vaccaro tells VF the real-life story behind Air, and about the message he just received from Michael Jordan’s mother, Deloris. By Julie Miller April 7, 2023

6. www.entrepreneur.com › business-news › who-is-sonnyWho Is Sonny Vaccaro? Meet the Exec Behind Nike's Air Jordan ...

   www.entrepreneur.com › business-news › who-is-sonny

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   Apr 5, 2023 · Who Is Sonny Vaccaro? Meet the Exec Behind Nike's Air Jordan | Entrepreneur. Business News. 📺 Stream EntrepreneurTV for Free 📺. A Nike Executive Had a Vision No One Else Saw. Now He's Being...

7. www.businessinsider.com › meet-sonny-vaccaro-mainMeet Sonny Vaccaro, the Main Character in Ben Affleck's "Air ...

   www.businessinsider.com › meet-sonny-vaccaro-main

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   Apr 7, 2023 · Former Nike executive Sonny Vaccaro is the main character in a new movie about how Nike signed Michael Jordan. Ethan Miller/Getty Images. Vaccaro, 83, was a key figure in Nike's push to sign...