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Armin Dassler. Armin Dassler (15 March 1929 – 10 October 1990) was the son of Rudolf Dassler, German founder of the sportswear company Puma and nephew of Adidas founder, Adolf "Adi" Dassler. [1] Under his father's direction, Puma remained a small provincial company.
May 10, 2024 · Horst and Armin Dassler jointly decided that due to the risk of the cost of signing Pelé ballooning, neither Adidas nor Puma would sign him. This in turn came to be known unofficially as the “Pelé Pact”.
Jun 24, 2013 · By Jennifer Ernst Beaudry. View Gallery 7 Images. Over its 65 years, Puma has combined athletic performance, fashion cred and a few famous faces to make sports lifestyle magic. 1948 — Rudolf...
Oct 2, 2023 · While the two brothers never reconciled while alive, time has done much to dull the rivalry between the families. Frank Dassler, grandson of Rudolf Dassler, grew up wearing Puma shoes, but now works for Adidas as the company's chief legal counsel.
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Both Horst Dassler (Adi’s son) and Armin Dassler (Rudi’s son) expanded their respective companies, often by undermining their family rival at crucial moments.