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  1. en.wikipedia.org › wiki › Roger_EnricoRoger Enrico - Wikipedia

    Roger Anthony Enrico (November 11, 1944 – June 1, 2016) was an American businessman who is best known for his lengthy service as chief executive officer of PepsiCo.

  2. Jun 3, 2016 · Roger Enrico, the PepsiCo chief executive who nearly dethroned Coca-Cola in the 1980s, died on Wednesday while vacationing in the Cayman Islands. He was 71. His death, on Grand Cayman, was...

    • Danielle Ivory
  3. Jun 3, 2016 · Enrico, who led PepisCo during the Cola wars against Coca-Cola and recruited Michael Jackson for an ad campaign, died at age 71.

  4. Jun 3, 2016 · Learn how Roger Enrico transformed PepsiCo from a cola company to a global food and beverage corporation. He led marketing campaigns, celebrity endorsements, acquisitions and spin-offs that shaped the industry.

    • Lydia Belanger
  5. Jun 2, 2016 · Roger Enrico led PepsiCo to nearly surpass Coca-Cola in the 1980s soda wars with his marketing campaigns and acquisitions. He also donated his salary to employee scholarships and oversaw the spinoff of Yum! Brands.

    • Carolyn Heneghan
  6. Jun 2, 2016 · Roger Enrico, the former PepsiCo Inc. chief executive who nearly toppled Coke’s supremacy during the 1980s cola wars, died Wednesday at age 71.

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  8. Jun 2, 2016 · NEW YORK (AP) — Former PepsiCo CEO Roger Enrico, who helped lead the soda company during the “Cola Wars” advertising battle with Coca-Cola in the 1980s, has died, PepsiCo said Thursday. He was 71. Enrico was with PepsiCo for more than 30 years and retired in 2001, according to the company.

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