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What is WWE brand extension?
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The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers (and, at various times, creative staff) into distinct divisions, or "brands".
WWE expanded the brand split by relaunching ECW as a third brand on May 26, 2006. Two years later, WWE adapted a more family-friendly format and their programming received a TV-PG rating . [60] The final ECW program aired on February 16, 2010, after which it was replaced with NXT . [61]
The World Wrestling Entertainment Brand Extension was a device first used in 2002 by the professional wrestling organization as a means of providing separate brands with separate rosters of wrestlers through its two top shows, RAW and SmackDown, and, in 2006, with the revival of Extreme Championship Wrestling. ECW has been replaced as the third ...
Nov 6, 2022 · WWE instead went a different route regarding a brand extension. As WWE turned its Raw and SmackDown programming into separate brands, WCW was officially put to rest. With that said, WWE potentially relaunching the WCW brand in 2001 generated many questions regarding how it would've panned out.
Apr 27, 2022 · WWE is planning to unify the Tag Team Titles like they did the WWE/Universal Title, so what does that mean for the brand extension? Let's dive in.
May 12, 2022 · WWE introduced the brand extension to alleviate an overcrowded roster and to create a sense of competition after WCW & ECW closed its doors. 20 years on, we look at the positives and negatives of the brand split to see if it is worth continuing the concept.
The 2006 World Wrestling Entertainment (WWE) Brand Extension Draft took place from the Tacoma Dome in Tacoma, Washington on May 29, 2006, where ECW representative, Paul Heyman, drafted two superstars, one from SmackDown! and one from RAW onto the new ECW brand.
