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  2. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.

  3. Oct 13, 2021 · What is Swiss Style? In this article, we'll take a look at how the Swiss Style graphic design developed. What inspired the pioneers to create such methods to design clean posters? How and why did the International Typographic Style decide to put legibility and clarity at the forefront?

  4. Jan 31, 2020 · If you’re a designer in the 21st century, chances are you’ve studied the International Typographic Style (more commonly known as ‘Swiss Style’). Let’s take a moment to honor some of modern designs most influential principles, typefaces and artists who started this central-European trend.

  5. Aug 23, 2016 · For a snapshot of its effects in the early 20th century, we can consider one English movement, the Arts and Crafts, and one German one, the Jugendstil (or “youth style”). Swiss Design was a reaction against both of these. Arts and Crafts Image via ilovetypography.com. The Arts and Crafts movement in Britain was led by figures like William ...

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  6. Aug 26, 2022 · Swiss Design: 5 Elements of Swiss Graphic Design. Written by MasterClass. Last updated: Aug 26, 2022 • 2 min read. Swiss Design is a minimalist design style, favoring a block layout, sans serif typefaces, and photographs. Learn about Swiss Design history and its defining characteristics.

  7. Feb 5, 2024 · Swiss Design, also known as the International Typographic Style, is a graphic design approach developed in Switzerland in the 1950s that emphasizes cleanliness, readability, and objectivity. Characterized by sans-serif typefaces, grids, and asymmetrical layouts, it focuses on simplicity and functionality in design.

  8. Jun 10, 2020 · Swiss style – a Swiss export hit. Swiss graphic design and typography achieved international renown in the 1950s and 1960s. The two main centres were Basel and Zurich. Armin Hofmann and Emil Ruder, two influential teachers at the Basel School of Design, published textbooks that were read worldwide.

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