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Calligraphic or typographic design, often symmetrical, that has multiple interpretations depending on orientation
An ambigram is a calligraphic composition of glyphs (letters, numbers, symbols or other shapes) that can yield different meanings depending on the orientation of observation. Most ambigrams are visual palindromes that rely on some kind of symmetry, and they can often be interpreted as visual puns. The term was coined by Douglas Hofstadter in 1983–1984. Most often, ambigrams appear as visually symm... Wikipedia