A logo (abbreviation of logotype; from λόγος 'word, speech', and τύπος 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (... Wikipedia