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Onetime rodeo standout Lonnie Beale (Elvis Presley) needs a job, so the slick playboy heads to a dude ranch that caters to wealthy women, owned by Vera Radford (Julie Adams). There, Lonnie meets the attractive Pam Meritt (Jocelyn Lane), they fall for each other, and Lonnie discovers Pam's connection to a treasure map that might lead to riches buried in a ghost town. But a misunderstanding involving Lonnie and Vera angers Pam, putting the treasure hunt and their relationship in jeopardy. Wikipedia