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Leslie Morgenstein is the President and Founder of Alloy Entertainment, a creator and producer of books, television, and film. The Los Angeles and New York–based production company officially became part of Warner Bros. Television Group in 2012. Morgenstein previously served as President of the company's predecessor, 17th Street Productions, Inc. starting in 1999. He has been credited with facilitating the adaptation of a number of book titles into television series. Wikipedia