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The small night light was designed by the Norwegian designer team Permafrost of MINISO. Four designers of Permafrost graduated from the Oslo School of Architecture (Norway's top three design school), who designed products for Adidas and other famous brands, and now are serving MINISO. Simple, practical and humanized design style.
Affordable, Joy, Lighthearted. MINISO is based on three core principles. Affordable high quality: guides our decisions from design to materials. Joy: the response our customers experience while in our stores. Lighthearted: the relaxed and happy feeling when encountering the large variety of goods available.
Morocco. South Africa. Kenya. Tanzania. Oceania. Australia. New Zealand. Opening MINISO has opened more than 4200 stores worldwide and reached cooperation agreements with over 80 countries and regions. MINISO’ s original intention was to enable the young generation to enjoy life through high-quality products and services.
MINISO（Logo）. The combination of Logo name and graphic portfolio is an expression of "smile services" to consumers and advocates the "happiness is the best" life attitude. The essence of life is the pursuit of happiness. Let's face life happily and enjoy what we have in life! MINISO’ s original intention was to enable the young generation ...
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MINISO (simplified Chinese: 名 创 优 品; traditional Chinese: 名 創 優 品; pinyin: Míngchuàng Yōupǐn) is a Chinese retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware.
Brand Profile. The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family in Japan in 2013. He came across several specialty stores in Japan which stocked good quality, well designed, and inexpensive products that were mostly manufactured in China. With his knowledge and experience in product development ...
