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Four designers of Permafrost graduated from the Oslo School of Architecture (Norway's top three design school), who designed products for Adidas and other famous brands, and now are serving MINISO. Simple, practical and humanized design style.
MINISO operates its global business under its brand slogan " Life is for fun ". Today, MINISO has successfully entered over 100 countries and regions and opened more than 5,500 stores around the world, covering the core business districts of world-renowned cities such as New York, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul.
Opening MINISO has opened more than 4200 stores worldwide and reached cooperation agreements with over 80 countries and regions.
MINISO is based on three core principles. Affordable high quality: guides our decisions from design to materials. Joy: the response our customers experience while in our stores. Lighthearted: the relaxed and happy feeling when encountering the large variety of goods available.
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Brand Profile. The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family in Japan in 2013. He came across several specialty stores in Japan which stocked good quality, well designed, and inexpensive products that were mostly manufactured in China.
MINISO (simplified Chinese: 名 创 优 品; traditional Chinese: 名 創 優 品; pinyin: Míngchuàng Yōupǐn) is a Chinese retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware.
