The Way Down (TV series)
2021
Search results
Episode Guide
- 4. Toe Up Sep 10, 2021
- Retailers wake up to the reality of the company they work for; retailers leave in droves.
- 3. Blow Up Sep 10, 2021
- As LuLaRoe reaches peak euphoria, retailers begin to notice a dark side to the feminist facade.
- 2. Show Up Sep 10, 2021
- Employees Derryl, LaShae, Iliana and Sam detail the company's odd and dysfunctional culture.
LuLaRich is an American documentary miniseries, directed and produced by Jenner Furst and Julia Willoughby Nason and executive produced by Blye Pagon Faust and Cori Shepherd Stern. It follows LuLaRoe, a clothing empire accused of being a pyramid scheme. It consists of four episodes and premiered on Amazon Prime Video on September 10, 2021.
Season 1. LuLaRich is a four-part docuseries that chronicles the unraveling of LuLaRoe. Known for their buttery soft leggings, the infamous multi-level marketing company went viral promising young mothers a work-from-home salvation. LuLaRoe's eccentric founders recruited an astonishing army of independent retailers to peddle its increasingly ...
From the creators of Hulu’s “Fyre Fraud,” LuLaRich is a true-con docuseries about LuLaRoe, the women’s internet apparel company that went from fast-growing r...
- 2 min
- 548.4K
- Prime Video
LuLaRich is a four-part series that exposes the rise and fall of LuLaRoe, a clothing company that used a pyramid scheme to recruit and sell leggings. The documentary features interviews with former retailers, employees, founders, and experts who reveal the truth behind the LuLaRoe cult.
- (4.2K)
- 2021-09-10
- Documentary, Crime
- 46
- What Led to ‘Catastrophic Growth’ at LuLaRoe?
- From A ‘Good in The Beginning’ MLM to A Cult-Like Company
- Lularoe Falls Apart But Continues to Operate
Good timing was a huge part of LuLaRoe’s almost too swift success: it grew popular as Facebook permitted users to livestream videos in 2015, which allowed LuLaRoe retailers to livestream their clothing sales. The freedom to use social media to sell coincided with the height of the #girlboss eraand a darker aspect of life in the U.S.—families dealin...
The financial burden of becoming a LuLaRoe retailer added up before officially joining the company. In order to set up a business under LuLaRoe, prospective retailers had to find funds for the hefty startup cost—at least $5,000 and up to about $10,000 for clothing items that they would then attempt to sell to others, while also recruiting new retai...
The magic was not going to last forever at LuLaRoe—despite its growth into a company that threw glitzy events and invited stars like Katy Perry and Kelly Clarkson to perform. As with its auspicious start, many converging factors led to rocky times at the clothing company. Crucially, the quality of LuLaRoe’s clothing took a dive, tearing easily or d...
- Mahita Gajanan
Sep 8, 2021 · LuLaRich also offers some truly bonkers, attention-grabbing details about the company and its founders. One example: in the documentary, DeAnne admits that she helped some retailers coordinate ...
Sep 13, 2021 · That’s the story a new Amazon docuseries, “LuLaRich,” tells about LuLaRoe, the multilevel marketing (MLM) company known for its “buttery-soft” printed leggings. LuLaRoe recruited tens of ...
