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Episode Guide
- 1. Cool in Charge Jul 1, 2018
- The story of the most prominent American leaders is also the story of cool.
- 2. Cool for Sale Jul 8, 2018
- The story of how "cool" made its way into products and people's lives.
- 3. Cool Rivalries Jul 15, 2018
- Allegiances, schisms and the creation of cultural icons in the battle for "cool."