Search results
Dec 9, 2021 · Amazon acquired Alexa Internet in 1999 for $250 million in stock, three years after it was founded. The service has competed with other web analytics providers, including Comscore and Similarweb ...
- Todd Spangler
Dec 9, 2021 · Amazon is shutting down Alexa Internet, a service that has provided web traffic analysis for more than two decades. Alexa was founded in 1996 and bought by Amazon in 1999 (15 years before the ...
The e-commerce giant announced its intention to close down Alexa.com in December 2021, and the service finally went dark on May 1, 2022. So yes, Amazon owns both Alexa the Internet site and, you ...
- Overview
- What’s next for Alexa.com?
- Are you a pro? Subscribe to our newsletter
News
By Desire Athow
published 9 December 2021
No, not THAT Alexa but the other one that’s cherished by the SEO community
(Image credit: Amazon)
This article was update to clarify that Amazon is ending the original Alexa service, known as Alexa Internet.
"Twenty-five years ago, we founded Alexa Internet," the site's blog psot read. "After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more."
Amazon has not added any further information on why it is closing Alexa.com, but there’s at least two main reasons why. First, the obvious fact that the "other" Alexa needs to live on its own domain name and has grown big enough to justify this.
Secondly, Alexa, the internet service provider, now operates in a super competitive marketplace where the likes of Similarweb, Ahref, SEMrush, Moz, AWR and other rank checking services and SEO tools offer more comprehensive services at an aggressively fast cadence.
At the end of the day, Alexa has done its time, and after 25 years, it deserves to be sunset. The Alexa Rating no longer means anything - with this Google Trends graph, highlights this better than anything else.
Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!
Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors
Dec 9, 2021 · Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1 ...
Dec 10, 2021 · Alexa Internet, Inc. was originally founded in 1996 and later acquired by Amazon in 1999 for a quarter of a billion dollars in stock.
People also ask
What happened to Alexa Internet?
Is Amazon shutting down Alexa Internet?
What happened to Alexa?
How long has Alexa been around?
Dec 9, 2021 · Before Amazon's Alexa became known as the e-commerce giant's voice assistant, it was the name of the company's web ranking site. It was established in 1996 and became famous sometime ago for ...
