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Learn from the best social media campaigns of 2021 and 2022 across different platforms and goals. Download a free template to plan your own campaign strategy and get tips on how to make it stand out.
Spotify Wrapped. Dove’s Project #ShowUs. Procter & Gamble’s #DistanceDance. MSIG’s #RealSmallProblems. Delta’s Faces of Travel. Trello’s #WhereITrello. Lush’s #LushLife. Social media campaign best practices. A healthy social media marketing strategy includes a mixture of tactics.
- Warner Bros. Barbie. Variety reported that Warner Bros. spent $150 million on marketing for the studio’s 2023 Barbie movie. Even though this number is staggering (and more than the $145 million budget used to produce the movie itself), any brand can use the studio’s “breadcrumb strategy” to stimulate conversation on social media.
- Dove’s Real Beauty. Back in 2004, Dove launched the Dove Campaign for Real Beauty, a first-ever campaign to post a diverse range of regular women on its marketing materials instead of models.
- Apple’s #ShotOniPhone. Apple’s #ShotOniPhone is a long-running campaign that combines UGC with out-of-home advertising. iPhone users can hashtag social media content for the chance to have their photo featured on an Apple billboard.
- Spotify Wrapped. Spotify Wrapped is an annual wrap-up of users’ most-listened-to music and podcasts. It’s personalized, in-app data built for sharing as an Instagram Story.
Learn how to create your own social media campaign with examples from Citi Bank, Walmart, PayPal, Spotify and more. Discover how to use emotion, trends, influencers, hashtags and personalization to reach your goals.
Mar 18, 2024 · Organic posts. Paid promotions. Contests and giveaways. Branded hashtags. User-generated content. Creator and influencer partnerships. Accurate reporting. How to plan the best social media campaigns. Before you can get creative with your campaign, you need to do your research.
Jun 24, 2021 · Learn from the best social media campaigns of 2020 that used user-generated content, core values, and entertaining challenges. See how Apple, Zoom, Starbucks, Pringles, and Getty Museum created successful and creative campaigns on various platforms.
Jun 2, 2023 · In this blog, we will look at 17 unique social media campaign examples to inspire your own. Table of Contents [ hide] #1 Spotify’s Wrapped. #2 McDonalds’ Menu Hack. #3 Dove’s Real Beauty. #4 Apple’s Shot on IPhone. #5 Summersalt’s EveryBody is a Summersalt Body. #6 Duolingo’s Calling All Emilys. #7 Firehouse Sub’s Seventh Birthday.
