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Nov 27, 2019 · "Each piece of the collection is named after an amazing woman in my life", says Felicity. Felicity Hayward's 'Playful Promises' brand Felicity is proof that the world is changing.
Mar 1, 2024 · This month, we’re thrilled to unveil our radiant cover model, Felicity Hayward – the force of nature behind some of the fiercest body positivity imagery and videos the plus-size fashion industry has ever witnessed. Felicity has broken barriers as a plus-size model, author, and relentless beacon of self-love. She’s an inspiration to us all, a […]
- Madeline Jones
Introducing our brand new collaboration with UK model and body positive activist, Felicity Hayward! “Dedicated to the body image movement, SLBB. Self love!” Get ready to love yourself in our Self Love embroidered set. Felicity Hayward champions the phrase “Self Love Brings Beauty”, which now takes centre stage on this
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- Felicity Hayward X PP
Felicity’s impact goes beyond the runway; she penned a book on body image, wellness, and confidence, empowering women worldwide. In 2014, she made history as ASOS’s first curve stylist, and her five collections with Playful Promises showcased her unique flair for fashion.
Introducing another exciting collaboration with UK model and body positive activist, Felicity Hayward! A work of art. Have you ever seen a more intricately detailed set than the Astrid? This sultry merlot coloured bra features a satin side cup and piping, with a lace and mesh inside cup, and gorgeous lace trimmings. It
