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C.W. Post was a granola-type breakfast cereal introduced in the United States by General Foods in July 1975 (1975-07). It was named after C. W. Post, the founder of the Postum Cereal Company that later became General Foods. The cereal company unit was later sold off and is now Post Foods. It followed the debuts of other granola cereals by major U.S. cereal manufacturers in the early 1970s: Heartla... Wikipedia