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    • $150,000 per year

      • In the US, Google Marketing Platform should cost you at least $150,000 per year. You will be invoiced monthly for $12,500 or more.
      www.optimizesmart.com › cost-of-google-marketing-platform-and-is-it-worth-it
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    • Google Marketing Platform Pricing Depends Upon The Following Factors
    • Is Google Marketing Platform Worth It?
    • Best Alternative to Google Analytics 360
    The region/country where your company is based.
    Expected monthly hit volume.
    How are you planning to purchase Google Marketing Platform? Is it directly via Google or a Google Marketing Platform partner?
    Are you planning to use the entire suite (Analytics 360, Tag Manager 360, Campaign Manager 360,  Display & Video 360,  Search Ads 360)or just individual 360 products?

    In my experience, it is hard to justify $12,500 per month spent on an analytics tool if the online sale is less than $1 million per year. Related Articles: 1. Difference Between Google Analytics And Google Analytics 360 2. GA4 vs GA4 360 – Pricing, Limits, Billing and more

    If GA 360 exceeds your budget, consider using the ‘Matomo‘ tool. Following are the key benefits of using Matomo over GA 360: #1 Matamo is free to use.GA 360 can cost you $12,500 per month. #2 Matomo has no data storage and collection limit (provided you are hosting a Matomo instance on your own web server or hard disk). #3 There is no limit on the ...

  2. Access free and self-service solutions that take your marketing to new heights at little to no cost to your business.

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  3. Feb 20, 2024 · Tag Manager. Analytics. What Is the Google Marketing Platform Used For? Google Marketing Platform is an integrated ad-technology platform marketers use to create, manage, and grow their Google Ads for eCommerce.

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  4. Feb 24, 2022 · Based on user reviews and comparisons to the platform’s competitors, Google Marketing Platform’s top cons are: Pricing: Although pricing is not mentioned on their site, some reviewers explain that more advanced components can be cost-prohibitive to implement.

  5. Jun 27, 2018 · Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place.

  6. Search Ads 360. It also offers free marketing tools, as well as paid premium products for larger companies. With Google Marketing Platform, marketers and businesses automatically receive critical insights from all their tools, which helps you understand your audience better.

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