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- DictionaryGrassroots/ˈɡrasˌro͞ots/
plural
- 1. the most basic level of an activity or organization: "the whole campaign would be conducted at the grassroots"
plural
Political or economic movement based on local communities and everyday people
A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or economic movement. Grassroots movements and organizations use collective action from the local level to implement change at the local, regional, national, or international levels. Grassroots movements are associated with bottom-up, rather than top-down decision-making, and are... Wikipedia