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  2. Whether you’re writing a press release for a product launch, an event, a book release, or something else, these are the steps you need to take to get publicity and attract the attention of the media.

  3. Nov 23, 2020 · A great press release starts with a strong, attention-grabbing subject line, an opening paragraph that summarizes the subject and language that cuts to the chase (this isn’t creative...

    • Start with an attention-grabbing title. You want people to write or tweet about your announcement to generate press and buzz for your business. That starts with reading your press release.
    • State the announcement & its significance in your intro. As with any news article, the introduction of your press release needs to answer all five W’s right off the bat: who, what, where, when, and why it matters.
    • Expand on why this announcement matters in the body. When you get to the body of your press release, use this space to give your readers more information.
    • Stick to a formal, authoritative tone. You want your press release to grab attention and keep your audience engaged, but it’s important to remember that this is a statement on behalf of your business to the general public.
    • Do Something Newsworthy. Your first step is to come up with something that bloggers and journalists will WANT to cover. In other words: Something newsworthy.
    • Develop Your Hook. Now that you identified something newsworthy, it’s time to take that news and refine it. Specifically, you want to turn that piece of news into a strong hook.
    • Write Your Press Release Headline. Your next step is to write a headline for your press release. And make no mistake: Your press release headline is HUGE.
    • Write Your Press Release Lead. Now it’s time to start writing your actual press release… starting with the lead. Your lead (sometimes spelled “lede”) is the first few lines of your release.
  4. Feb 25, 2024 · In this guide, we’ll show you how to write a press release that gets the attention you deserve, the best practices to follow, and some top examples for your inspiration.

    • how to write a press release that gets attention1
    • how to write a press release that gets attention2
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  5. Feb 10, 2022 · Table of contents. How to write a press release basics. Find the right angle for your audience. How to structure a press release. Figure out your headline. Consider offering exclusive info, pics & opportunities. Include multimedia assets. Publish your press release. Sweeten the deal for the reader.

  6. Jul 20, 2020 · In this section, I’m going to show you how you can write the perfect press release by sharing a step-by-step process you can follow for any type of press release. Think of it as a free press release template you can use at any time. Let’s get started.

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