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  1. business.adobe.com › products › marketoMarketo Engage - Marketing Automation Platform | Adobe

    Adobe Marketo Engage — also referred to as Marketo Engage or simply Marketo — is the world's largest marketing automation platform. It lets you streamline, automate, and measure marketing tasks and workflows so you can increase operational efficiency and grow revenue faster.

  2. go.marketo.com › about-marketo-landingpage-emeaMarketo - Advanced Marketing Automation & Lead Management ...

    Marketo is your complete Marketing Software solution that has a range of features to help your business grow rapidly. How Can Marketo Help You? Marketing Automation. No-hassle solution for email marketing, lead nurturing, lead scoring, lead generation & more. Demo | Free Trial

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  4. martech.org › what-is-marketo-marketing-automationWhat is Marketo? A marketers guide. - MarTech

    • Product Overview
    • Lead Management
    • Campaign Channels
    • Collaboration
    • Analytics
    • Integrations
    • Pricing and Support

    Cloud-based Marketo Engagefeatures 10 major capabilities for: 1. Marketing automation to create, automate, and measure campaigns across channels. 2. Account insights and profiling to identify the right target accounts using data and AI. 3. Email to engage customers with relevant conversations in minutes. 4. Mobile to communicate with customers usin...

    See full list on martech.org

    Marketo Engage includes five essential capabilities: content personalization, cross-channel engagement, experience automation, sales partnership, marketing impact analytics. Marketo also provides landing pages and progressive forms and users can develop and qualify potential buyers with personalized nurturing campaigns and scoring capabilities. Mar...

    See full list on martech.org

    While email is traditionally central in any marketing automation platform, Marketo Engage claims to support the following marketing channels: 1. Email. 2. Mobile push notifications and in-app messages. 3. Direct mail. 4. Social media. 5. Digital advertising. 6. Websites. 7. Ecommerce sites. 8. Webinar and conference services. 9. Video/interactive a...

    See full list on martech.org

    Task management is included natively in Marketo Engage from within the application’s Command Center or from the Tasks section of the Live Feed. Tasks can also be managed from within CRM systems. The platform also offers flexible and customized access, users, roles, and permissions across the user base. Workspaces can also be segmented or shared bas...

    See full list on martech.org

    Marketo Engage’s ROI reports include multi-touch attribution and aggregate impact of marketing on the revenue cycle over time, including conversion rates plus flow and velocity through the funnel. Executive dashboards also feature revenue cycle analytics identifying real-time metrics and trends. Bizible by Marketo, an add-on platform by Adobe, offe...

    See full list on martech.org

    True to its billing as one of the leading marketing automation platforms available to marketers, Marketo offers a very wide range of integrations with other major marketing technology platforms on the market. Overall, Marketo offers: 1. Native integration with Microsoft Dynamics 365, Salesforce, and SAP C4C. 2. Support for two-way synchronization. ...

    See full list on martech.org

    Adobe does not share specific pricing ranges, but Marketo Engage pricing is based on the size of the marketing database, plus any additional infrastructure requested such as advanced security, high volume APIs, high volume email infrastructure, or advanced database features. An annual contract is required. Adobe does offer three pre-built bundles f...

    See full list on martech.org

  5. www.cio.com › article › 243199The 7 best marketing automation features in Marketo | CIO

    Jan 28, 2016 · Marketing automation software maker Marketo recently celebrated its 10th anniversary.With 4,300 customers, it is among the most widely used marketing tech platforms. Its integration with...

  6. www.cmswire.com › digital-marketing › what-isA Marketer's Guide to Marketo - CMSWire.com

    Oct 1, 2020 · October 1, 2020. Digital Marketing. CMSWire's Dom Nicastro sheds light on Marketo and what marketers need to know to get the most out of this SaaS-based suite. Marketo is...

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