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Our Primary Promise Color. A rainbow of colors and patterns that mix, match, and stay bright. Quality. Super soft and made to wash and wear better than anything else in their closet. Inclusion. Simple, slogan-free styles for babies and kids, not boys and girls.
- Our Story
Every color for every kid. With no labels and no slogans....
- Grown-ups
The fabrics and colors you love, available for grown-ups in...
- Up to 50% Off Swim
Vibrant, comfortable, and protective swim separate for kids...
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We would like to show you a description here but the site...
- The Team
Welcome to Primary. No labels, no slogans. Just soft,...
- Collection: Kids Clothing
Live your true colors. Welcome to Primary. No labels, no...
- Our Story
Apr 19, 2019 · Primary makes basics like bodysuits, tees, leggings, and dresses for babies and kids up to age 12. The majority costs under $25, and styles come in a variety of solid colors.
- Henry Blodget
Every color for every kid. With no labels and no slogans. Super soft and sustainable fabrics, for clothes that all play together. And all backed by the kind of customer service you thought didn’t exist.
Mar 5, 2019 · Primary clothes come in a host of bright, solid colors, they come in stripes, and — the most adventurous — a few come with a multicolored heart print. There are no logos, no graphics, no...
- Henry Blodget
Live your true colors. Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.
Jul 28, 2020 · Primary’s clothes have struck that necessary yet elusive balance: its hoodies, pajamas, onesies, and leggings are ridiculously well made but still affordable, can be worn by either gender, and are trend-proof. The colors all go together, as do the styles.
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May 18, 2017 · Inside: Primary Clothing Review | A refreshing new line of kid’s clothes that is affordable and free of graphics, text, or pictures – just basics in beautiful colors that are easy to mix and match.