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What does mass communication mean?
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What is the study of Mass Communication?
Mass communication, process of sharing information with a large audience. Mass communication is accomplished via mass media—that is, technology capable of sending messages to great numbers of people, many of whom are unknown to the sender (e.g., television). The purposes of mass communication
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Simply put, mass communication is the public transfer of messages through media or technology-driven channels to a large number of recipients from an entity, usually involving some type of cost or fee (advertising) for the user.
Defining Mass Communication. Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience” (333).
Sep 24, 2020 · Contributors and Attributions. Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience”.
We define communication as the process of generating meaning by sending and receiving verbal and nonverbal symbols and signs that are influenced by multiple contexts. Mass Communication does that on a grander scale as it imparts or exchanges information to a wide range of people. Even a brief history of media and mass communication can leave ...
Jan 15, 2021 · 10.2: Defining Mass Communication. Page ID. Table of contents. No headers. Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience” (333).
