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  2. Nov 3, 2020 · Bounce rate is the percentage of visitors that take no further action after landing on a website, like clicking through to another page, leaving a comment, or adding an item to their cart. It’s a great metric to measure user engagement, but only if you know how to use it.

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    • Slow-To-Load Page. Google has a renewed focus on site speed, especially as a part of the Core Web Vitals initiative. A slow-to-load page can be a huge problem for bounce rates.
    • Self-Sufficient Content* Sometimes your content is efficient enough that people can quickly get what they need and bounce! This can be a wonderful thing.
    • Disproportional Contribution By A Few Pages. If we expand on the example from the previous section, you may have a few pages on your site that are contributing disproportionally to the overall bounce rate for your site.
    • Misleading Title Tag And/Or Meta Description. Ask yourself: Is the content of your page accurately summarized by your title tag and meta description? If not, visitors may enter your site thinking your content is about one thing, only to find that it isn’t, and then bounce back to whence they came.
  3. Bounce rate meaning is defined as the percentage of website visitors who click the back button or leave your site without visiting any pages other than the one they first came to. If a person “bounces” from your site, that doesn’t mean they didn’t read any of your content or look at what was on your page.

  4. Oct 23, 2023 · Since a ‘bounce’ is defined as a single pageview session, firing two pageviews on a URL will automatically result in a 0% bounce rate for the page. A bounce rate at or close to 100% often indicates an issue with your page itself. A high bounce rate indicates that users may not be able to get where they want to go, elsewhere on your site.

  5. Your website’s bounce rate is the percentage of user sessions that begin and end on the same page of your site. One bounce rate example is when a visitor lands on a certain page and leaves soon after without any interaction—like clicking on a call-to-action (CTA) or navigating to another page.

  6. Dec 1, 2021 · Simply put, bounce rate is the percentage of visitors who leave your site without performing a desired action, which can be anything from clicking away to another webpage, watching a video, or selecting to “read more.” A bounce indicates how many visitors “came, saw, and left”.

  7. Dec 1, 2022 · Nick Babich. Bounce rate is one of the most critical metrics in web design — so make sure you know how to measure and influence it. When you create a website, run an online store, or are on a marketing team, getting a visitor to your site is often just the first step.

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