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1. www.nbcnews.com › businessmain › shatner-helps-priceShatner helps Priceline.com beam up to $1,000 stock frontier

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   Aug 12, 2013 · Driven at warp speed by Star Trek's Capt. Kirk (aka TV pitchman William Shatner), Priceline.com is set to become the S&P 500's first ever $1,000 stock. That astronomical price is a result...

2. press.priceline.com › our-storyPriceline Press Center - Our Story - Priceline Press Center

   press.priceline.com › our-story

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   We approached William Shatner and struck a deal. As a young company, we really didn’t have the money to pay the going rate for him. But we had promise. Shatner agreed to invest in that promise, with stock.

3. www.travelweekly.com › Travel-News › Travel-AgentShatner reminisces on 20 years as Priceline pitchman

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   NEW YORK -- It was 1998 when a travel startup -- known as a "dot-com" in those days -- called Priceline.com signed on "Star Trek" celebrity William Shatner to do a series of radio...

4. www.latimes.com › archives › la-xpm-1999-apr-08-fiShatner Named His Price, and Priceline.com Paid Off - Los ...

   www.latimes.com › archives › la-xpm-1999-apr-08-fi

   Apr 8, 1999 · For his services providing radio voice-overs, appearing in newspaper advertisements and lending his celebrity to Priceline.com Inc., actor William Shatner was among the biggest winners when...

5. finance.yahoo.com › news › priceline-celebratesPriceline Celebrates William Shatner's 90th Birthday With ...

   finance.yahoo.com › news › priceline-celebrates

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   Mar 22, 2021 · After the marketing campaign featuring Shatner began to appear, Priceline stock took off and Shatner was a happy man. “I had a good chunk of stock,” Shatner said. “I was rich.”

6. money.cnn.com › 2015/08/05 › investingPriceline's amazing comeback continues - CNN Business

   money.cnn.com › 2015/08/05 › investing

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   Aug 5, 2015 · Priceline ( PCLN) is the highest-priced stock in the S&P 500 ... by far. Chipotle ( CMG) is second, trading around $750 a share. Priceline's market value is now around $70.5 billion -- almost...

7. People also ask

   Did William Shatner sell Priceline?

   • (A popular story has made the rounds that William Shatner earned hundreds of millions of dollars through his Priceline shares. In fact, he sold most of them when the market collapsed. He told the Wall Street Journal that agreeing to take stock in Priceline was one of the best bets he ever made, and selling that stock was the worst.)

   Priceline Press Center - Our Story - Priceline Press Center

   press.priceline.com/our-story/

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   What happened between Mark Shatner and Priceline CEO Brett Keller?

   • Shatner on Monday was in New York for a media breakfast, and at the urging of Priceline CEO Brett Keller, he reminisced about the start of the relationship. Shatner "vividly" recalled the setting in his house, overlooking the San Fernando Valley, as he took a meeting with a Priceline.com executive. "What's a dot-com company?

   Shatner reminisces on 20 years as Priceline pitchman - Travel Weekly

   www.travelweekly.com/Travel-News/Travel-Agent-Issues/Shatner-reminisces-on-20-years-as-Priceline-pitchman

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   What happened to 'name your own price' spokesman John Shatner?

   • Through it all, and even through the demise of Name Your Own Price for air and car rentals, Shatner continued as Priceline's primary spokesman. Shatner on Monday was in New York for a media breakfast, and at the urging of Priceline CEO Brett Keller, he reminisced about the start of the relationship.

   Shatner reminisces on 20 years as Priceline pitchman - Travel Weekly

   www.travelweekly.com/Travel-News/Travel-Agent-Issues/Shatner-reminisces-on-20-years-as-Priceline-pitchman

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   Who is William Shatner?

   • Grabbing breakfast with a bunch of reporters at Tuscany Steakhouse in Manhattan on Monday to mark Priceline’s 20th anniversary, legendary actor, singer (OK maybe not-so legendary) and pitchman William Shatner held forth on numerous issues of the day, including travel, emerging technologies, acting, social media and social justice.

   William Shatner’s Travel Evolution as Priceline Pitchman

   skift.com/2018/05/08/william-shatners-travel-evolution-as-priceline-pitchman/

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8. skift.com › 2018/05/08 › william-shatners-travelWilliam Shatner’s Travel Evolution as Priceline Pitchman

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   May 8, 2018 · Shatner has had his ups and downs with his Priceline work over the years, including in the early days when the stock price fell from $265 per share to around $2.25, decimating his stock-based...