Search results
We did not find results for: aida model.
Check spelling or type a new query.
We did not find results for: aida model.
Check spelling or type a new query.
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive (thinking) and affective (feeling) stages culminating in a b... Wikipedia