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Sep 4, 2018 · By Jelani Cobb. September 4, 2018. Nike’s choice to make Colin Kaepernick a face of its latest campaign is an acknowledgment of the directions in which sports culture has travelled. Nike....
Sep 16, 2019 · When Colin Kaepernick starred in a brash Nike ad campaign last fall, it featured all of the sportswear company’s hallmarks. It was surprising: Neither his involvement nor his contract...
- Nike Signs Kaepernick to An Endorsement Deal
- Nike Enters Partnership with NFL
- Kaepernick Signs $126M Contract with 49ers, But Struggles Begin
- The National Anthem Protests
- 2016 to 2018: Kaepernick’s Relationship with Nike Goes Dormant
- September 2018: Nike Doubles Down
- February 2019: Nike’s Kaepernick Jersey Sells Out in Hours
- June 2019: Nike Pulls ‘Betsy Ross Flag’ Sneaker Launch
Nike signs Kaepernick, a rookie out of the University of Nevada, to an endorsement deal, adding him to its lengthy list of NFL endorsers. The San Francisco 49ers draft Kaepernick in the second round of the 2011 NFL draft.
The sports apparel giant secures the NFL’s exclusive apparel rights in a deal valued at more than $1 billion. At the same time, Kaepernick supplants Alex Smith as the 49ers’ starting quarterback and leads the franchise to a deep playoff run, culminating in a Super Bowl loss to the Baltimore Ravens.
After a strong 2013 season, Kaepernick and the 49ers agree to a six-year, $126 million contract extension that included $54 million guaranteed at signing. At the time, the deal appeared to cement Kaepernick’s status as the 49ers’ franchise quarterback. However, the 49ers struggled to an 8-8 record in 2014, and head coach Jim Harbaugh left to coach ...
After an injury-plagued 2015 season, Kaepernick entered the 2016 campaign in a full-fledged competition for the starting quarterback job. However, he drew international scrutiny for his actions off the field. During the 2016 NFL preseason, Kaepernick became the first NFL player to kneel during the national anthem, in what he said was a protest agai...
Kaepernick opted out of his contract with the 49ers after the 2016 season and became a free agent, but remained an active figure in discussions between the NFL and protesting players about its approach to social justice. Nike did not use Kaepernick in any advertising campaigns during this period. At the same time, Kaepernick and former 49ers teamma...
In September, Nike renews Kaepernick’s endorsement deal, which had been on the verge of expiring, despite the fact that he had not played in the NFL in nearly two years. At the same time, Nike announces that Kaepernick would be the face of its marketing campaign for the 30th anniversary of its “Just Do It” slogan. The decision drew a mixed reaction...
A special edition Nike jersey featuring Kaepernick’s name sells out in less than 24 hours. The jersey featured an all-black color scheme and the number 7, which Kaepernick wore during his time with the 49ers.
The apparel giant canceled a sneaker that featured Betsy Ross’ 13-star American flag just days before its release. The Wall Street Journal reported that Nike’s decision came after Kaepernick raised concerns that the flag was offensive because it was created when slavery was still legal in the United States. In response, Arizona Gov. Doug Ducey with...
- 5 min
- Thomas Barrabi
Through his continuous commitment, the number 7 jersey has become an iconic symbol for progress and positive change. Colin and Nike team up together once again, this time with a Triple Black jersey, paying homage to the anniversary of Kaepernick seeking what’s true. True to each other. True to the movement. True to 7.
- $150
- Football
Oct 26, 2023 · Oct 26, 2023 2:32 PM EDT. It is safe to assume that Colin Kaepernick will never get another opportunity to play for an NFL team. However, that does not mean his business in the sports world is...
Sep 26, 2018 · Sept. 26, 2018. Nearly a month after Colin Kaepernick was revealed as the face of Nike’s groundbreaking new advertising campaign, the unveiling video has garnered more than 80 million views...
Sep 16, 2019 · CNN —. Nike’s gamble to partner with athlete-turned-activist Colin Kaepernick paid off Sunday as the company won an Emmy for outstanding commercial at the 2019 Creative Arts Emmy Awards.
